What We Do

Victory Media’s global media brands enjoin the military community of troops, veterans and their family members with content targeted to unique needs at critical military life stages. Through continuous research, our product development team strives to stay on the leading edge of military community issues. This mantra ensures the production of targeted media products, filled with original and user-generated content, which are widely consumed and influential within military circles. Victory Media’s brands operate in the print (magazine), interactive and event mediums.

Unlike other entities which tout a sense of entitlement, Victory Media brings long-term and sustainable economic opportunity to the military community by showing corporate America the business value of marketing to the military. This targeted, business approach is unique to Victory Media and differentiates us. Our readers (the military community) and our advertisers (corporate America) both realize measurable value through the efficient marketplaces that our brands create.

A veteran-owned business anchored by experienced managers, a strong performance history and aggressive growth plans, Victory Media is a global military niche media firm headquartered in Pittsburgh with field offices coast to coast. The company has been honored as one of the 30 fastest growing companies in Pittsburgh three years straight by Pittsburgh Business Times. Victory Media’s brands have been the source of countless media coverage and its employees, as experts in their field, are called upon to speak on military and veteran related issues.

Victory Media owns and operates five global brands: G.I. Jobs, G.I. Education, NaVOBA, Vetrepreneur and Military Spouse. Victory Media, Inc. is a GSA-scheduled SDVOB: GSA Contract GS 02F-0017T.

How We Do It

Most entities which serve various needs of the military market do so by urging the American public and corporate America to recognize veterans for their sacrifice; to urge them into a sense of “duty” or “give back” to the troops. Of course, military troops, veterans and their families, more than any other group, have sacrificed to enable this country to prosper. And Victory Media recognizes and celebrates this fact.

But the reality is that military service is the best training regimen in the world, and corporate America benefits from this every day! Military training produces people who become anchor employees and business leaders. Graduates of military training possess intangibles which are either impossible or too expensive to teach. The result is a ready-made workforce of highly capable professionals who instantly energize the companies they go to work for. Nearly all big companies now realize this and vehemently compete for military talent. And military spouses control a military household income that is over 50% higher than the U.S. average. By listening to mainstream media, you’d think they’re all on food stamps. The reality is that nothing could be further from the truth.

In order to convince corporate America to engage the military community in a fashion that will benefit them financially, we must speak corporate America’s language: business cases, profit and ultimately “return on investment.” And we do. Victory Media provides its corporate clients with efficient media vehicles to reach valuable segments of the military market.

As a result, Victory Media markets military troops, veterans and their families to corporate America through articulate business cases that spell out the financial advantage to reaching military market segments. Unlike the “give back” approach, the “return on investment” approach is sustainable and one that opens great economic opportunity to our troops and to the advertisers we serve.

Victory Media currently serves three military market segments through the following brands:

G.I. Jobs and G.I. Education targets 400,000 military transitioners, 1 million veterans seeking civilian employment and 2.7 million troops seeking education offerings.
NaVOBA and Vetrepreneur targets 3 million veteran-owned businesses.
Military Spouse targets 1.1 million military spouses.

Senior Management

History

Three Navy veterans founded Victory Media in 2001 to create a company to market the military community to corporate America in a long term, sustainable manner. The founders saw other entities creating helpful content for veterans but positioning that market to corporate America and the general public through a charitable plea. The founders of Victory Media knew there was a better way to do it; one that was sustainable and one that accurately glorified military service as an experience that creates top notch employees, savvy entrepreneurs and highly valuable consumers.

Victory Media was named for the “Victory” rallying cry during World War II, the war which catapulted the United States into its role as global superpower. Our corporate colors, blue and gray, reflect the two sides in our country’s Civil War, which culminated in the re-unification of our great nation. These two wars represented major milestones in our country’s development that marked its entry as a superpower on the global stage. Victory Media was founded to effect that same positive change for the military community.

Founded with credit cards and prayers during the recession of 2001, the company doubled its revenues in its second full year. Since then, the company’s annual revenues have grown, versus previous year, 17% in 2004, 57% in 2005, 73% in 2006 and 58% in 2007. Today, the company employs 30 full time employees and an additional 35 in a part-time contractual capacity.

Notable Milestones

Dec 2001	Victory Media incorporates on 12/10/2001 and publishes its first issue of G.I. Jobs magazine. G.I. Jobs Online launches.
May 2003	Victory Media becomes GSA-scheduled as a service-disabled, veteran-owned small business.
Nov 2003	G.I. Jobs publishes its first annual “Military Friendly Employers” list.
Apr 2004	Veterans Business Journal magazine launches.
Aug 2005	Veterans Business Journal holds its inaugural VOBE (Veteran Owned Business Expo) in Annapolis.
Oct 2006	Victory Media acquires Military Spouse magazine from Anchor Media.
Feb 2007	NaVOBA, the National Veteran-Owned Business Association, forms.
Mar 2007	NaVOBA.com launches.
Jul 2007	Military Spouse magazine publishes its first annual “Military Spouse Friendly Employers” list.
Aug 2007	G.I. Education Handbook launches.
Sep 2007	Veterans Business Journal magazine changes its name to Vetrepreneur.
Nov 2007	Milspouse.com launches.
Dec 2007	NaVOBA names its first annual “Vetrepreneur of the Year.”
Jan 2008	Military Spouse magazine names its first annual “Military Spouse of the Year.”
Jan 2008	Military Spouse magazine increases frequency from bi-monthly to monthly. Vetrepreneur magazine increases frequency from bi-monthly to 9 issues per year.
Oct 2009	G.I. Jobs launches its first annual list of “Miltiary Friendly Schools” and www.militaryfriendlyschools.com.
Apr 2010	G.I. Jobs launches its first annual list of “Military Friendly Franchises” and www.militaryfranchising.com.
Nov 2010	NaVOBA launches the “Buy Veteran” campaign and www.buyveteran.com.
Nov 2011	G.I. Jobs publishes its 10th anniversary issue.

Vision

Commencing with the prevalence of the internet in the late 90s, the media industry has undergone a sea change. “Traditional” media serving original content has given way to digital media and user-generated content. But this revolution is not new. Radio was supposed to supplant print, broadcast tv was supposed to supplant radio and cable tv was supposed to supplant broadcast tv. None of this has happened. While respective market shares of media forms has and will continue to change, different media forms possess unique attributes that will result in the long term survivability of all.

While media forms shift, one fact remains steadfast: the value of niche marketing. Niche marketing represents the most efficient way to target specific market segments. Marketing to niche segments provides advertisers an unparalleled ability to maximize short term (response rates) and long term (branding) value.

By contrast, mass marketing may have greater overall reach but because it speaks to a more disparate audience, it yields a much lower degree of influence.

Victory Media will use myriad media forms to most effectively engage, and permit our advertisers to target, our military audiences. We will innovate in our growing ability to target those niche markets. The medium used to reach those markets has and will continue to change. For the near term, Victory Media will continue to develop its print (magazine), interactive and event mediums as those are currently the most efficient way to reach market niches.

Victory Media will remain committed to addressing military market segments. Their value to marketers is indisputable.

The company plans to extend its efficient media strategy model into other niche markets. In 2008, the company plans to concentrate on growth in its existing brands. In 2009 and beyond, we will seek brand extensions and expansion into other military niche markets.

Above all, Victory Media will continue to empower the military community. We believe deeply in the unprecedented value of the military experience and we exalt military service members and the families who serve alongside them. They have earned the right to royal treatment. And marketers wishing to reach them will continue to realize why they must exert maximum effort to do so.

Mission Statement to our constituents

To our military audience, we will strive to continuously provide you with tremendous resources and unbiased content that assist in your professional and personal interests. As an influential media outlet, we will advocate for your interests and needs among key decision-makers.

To our advertisers, we count you as long term partners and will continuously strive for the most efficient and highest value as we consult with you on how to better leverage the markets we serve.

To our employees and families, we will strive to provide you with a fun, creative and challenging work environment that promotes professional growth, upward mobility and long term job security and satisfaction.